This project started with in-depth discovery and creative strategy, getting to know In Current Creative, what they’re all about, how they do it, and who their audience is. We explored mood boards to ensure we were on the same page and then started sketching logo concepts. Two initial directions were presented, and the favourite was refined into a final logo suite. From there, we established the colour palette, a typography system, and some additional brand graphics. Next we brought everything together forming the design theme through creating a business card, a newsletter template, a set of social media templates, and a pitch deck template.